My Training Background

I got started training friends at university for free (way back in the 20th century) and then colleagues at Boss Models (NYC) in 2003. I spent thousands of hours researching methods, testing protocols, and learning through doing. But I didn't get around to earning a formal certification as a personal trainer until 2008. Since then, here's the quick and dirty:

  • Worked at a big box gym (Gold's) in ATX
  • Moved to a private training studio a short time later
  • First really dedicated client won her division in her first figure competition (you're still the prototype, Dana!)
  • Hundreds of clients from all walks of life followed, both in person and online
  • I competed in bodybuilding, powerlifting, and adventure racing
  • Opened a training business in Venice Beach
  • Created and launched the Metamorphosis Program, the first online program to combine 30-minute training sessions, farm to table nutrition, cold-water therapy, and meditation
  • A week before I turned 40, my wife gave birth to twins and everything turned upside down, got waaaay harder
  • I adapted to the new normal, and found the protocol in the Metamorphosis Program to be super helpful in staying in shape (and sane!) with TWO new babies
  • Joined Elemental Wellness to help grow and scale the corporate wellness division to have a greater impact in Los Angeles and beyond



I've helped lots of people transform the way they think, eat, and move in ways that are sustainable, can be practiced for life, and can be taught to others. You should know how to train your body and mind, how to find and prepare real food, and how to recover from intense exercise.

Here it all is in one place, finally, and for FREE.

PS - If you're considering ONLINE COACHING, drop me a line to get started. I typically respond in less than 24 hrs.